About Tammy:
An avid crossfitter, 5th dan karateka and many times South African national champion, self-defence coach, surfer, business woman, public speaker, and mum of two boys, Tammy Fry embodies health and wellness. She is the 2017 Australian Open and Queensland karate champion. In 2019 she was named as one of the Top Eight women who are changing the world for animals through food by Female First UK.
In 1981 Tammy was born a vegetarian in Durban, South Africa. Her father, Wally Fry, grew up as an animal farmer where meat was a staple in his everyday diet. Tammy’s mother, Debbie Fry, is also a lifelong vegetarian and together they helped to inspire Wally to embrace a vegetarian diet. This sparked the creation of The Fry Family Food Co.
Tammy is co-Founder and Director at Fry’s, as well as one of the Directors of Marketing and Communications of LIVEKINDLY Collective, Fry’s global holding company. It’s very important to her that she plays a critical role in shaping the understanding of plant-based living. She is guided by nutritional expertise, a love of fitness, and an outdoor lifestyle as well as a passion for the environment and all sentient beings.
Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of Tammy’s passion. She uses her blog, SEED Workshops and public speaking opportunities to share recipes, lifestyle tips and plant-based advocacy ideas. Tammy is also a co-founder and director of Meat Free Mondays Australia and South Africa which encourage a reduction in animal product consumption as one of the major solutions to unsustainable food choices, global warming and animal cruelty.
She has spoken at over 50 schools and universities in South Africa on the topic of food choices and climate change as well as presenting to numerous corporations, assisting them in adopting the concept of meat-free days in their canteens and workplaces. She has taken her message to the global stage, speaking to audiences around the world including London, New York City’s Climate Change Summit, and Australia on a wide variety of topics including plant-based nutrition (which she is certified in), plant-based advocacy, food choices and climate change.
In 2021 Tammy published her first book, Made with Love and Plants, which is a guide to plant-based living with over 75 delicious, tried and tested recipes from Tammy’s personal repertoire. In 2022 Made with Love and Plants was named the top South African book in the category of Corporate Tie-In by the Gourmand World Cookbook Awards. The book has been shortlisted for the global awards taking place later in the year.
Tammy’s motto in life is: “Spread love everywhere you go. Let no one come to you without leaving happier.” Mother Teresa